At 777ax, we take the privacy of Pakistani players seriously. This Privacy Policy explains exactly what personal data we collect when you use the platform, how we use it, who we share it with and what choices you have. We have written this in plain English so you can understand it without needing a legal background.
Six core principles that guide how 777ax handles every piece of data collected from Pakistani players.
All personal information and PKR payment data you provide to 777ax is stored with industry-standard encryption. Access is strictly limited to authorised personnel who need it to deliver and maintain the platform services.
777ax does not sell, rent or trade your personal information to third parties for their own marketing purposes. Your data is used solely to provide and improve the services you have signed up for on the platform.
777ax applies a data minimisation approach — we only collect information that is genuinely needed to run your account, process PKR deposits and withdrawals, verify your identity and comply with applicable obligations.
Our payment integrations — JazzCash, Easypaisa, Raast and Bank Transfer — require specific data handling to function in the Pakistani context. This policy explains exactly how that payment data is managed and protected.
You have the right to access the personal data 777ax holds about you, request corrections and ask for deletion where applicable. These rights can be exercised by contacting us directly at any time.
This policy covers every data category we collect, the lawful basis for processing each one, who we share it with and how long we keep it. Nothing is hidden in footnotes or technical jargon designed to obscure the facts.
777ax is an online gaming platform available at 777ax.win and through the official 777ax mobile app. The platform offers Slots, Sports Betting — including Cricket, Pakistan Super League (PSL), T20 and Football markets — Bingo and additional games via the Platform section, all designed specifically for Pakistani players.
For the purposes of this Privacy Policy, "777ax", "we", "us" and "our" refer to the operators of the 777ax platform. "You" and "your" refer to any individual who registers an account, visits the website or uses the mobile app.
This Privacy Policy applies to all personal data collected through the 777ax website, the mobile app, customer support communications and any other interactions you have with the platform.
Note: By registering an account or continuing to use the 777ax platform, you confirm that you have read and understood this Privacy Policy. If you do not agree with how we handle personal data, you should not create an account or continue using the platform.
777ax collects personal data in several ways — directly from you when you register or contact support, automatically when you use the platform, and from third-party payment providers when you make a PKR transaction. The table below summarises the main categories:
| Data Category | Examples | How Collected |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, passport copy | Registration form, KYC verification |
| Contact Data | Email address, Pakistani mobile number | Registration form, account settings |
| Financial Data | JazzCash / Easypaisa account numbers, bank account details, transaction history in PKR | Deposit and withdrawal requests |
| Technical Data | IP address, device type, browser version, operating system | Automatically via cookies and server logs |
| Usage Data | Pages visited, games played, betting history, session duration | Automatically during platform use |
| Communications Data | Support chat messages, emails sent to us | Customer support interactions |
| Responsible Gaming Data | Self-exclusion requests, deposit limits set, session reminders enabled | Responsible Gaming tools in account settings |
We do not collect sensitive personal categories of data such as racial or ethnic origin, political opinions, religious beliefs or health information unless directly relevant to a Responsible Gaming concern you have raised with us.
Identity Verification: CNIC or passport information is collected only when identity verification is required — typically before processing a first withdrawal or where account review is necessary. This data is handled with the highest level of care and is never used for marketing purposes.
777ax uses personal data only for specific, clearly defined purposes. We do not use your data for anything beyond what is described in this policy without first obtaining your consent. The primary purposes are:
Where you have opted in, we may also send promotional communications about new games, Sports Betting markets — particularly Cricket and PSL events — bonuses and platform updates. You can opt out of marketing communications at any time through your account settings or by contacting support.
Lawful Basis: Each data processing activity described above is carried out on one of the following lawful bases — performance of the contract with you (running your account), compliance with legal obligations (KYC, anti-fraud), our legitimate interests (platform security, fraud prevention) or your explicit consent (marketing communications).
Because 777ax processes all financial transactions in Pakistani Rupees (PKR), payment data is a particularly important category that deserves its own explanation.
When you make a deposit or request a withdrawal, the following information is processed:
This financial data is shared with the relevant payment provider (JazzCash, Easypaisa, your bank, etc.) solely to the extent necessary to process the specific transaction you have initiated. Payment providers have their own privacy policies governing how they handle data on their end.
777ax does not store full card numbers or complete mobile wallet credentials on our own servers. Sensitive payment authentication is handled directly by the payment provider through their secure systems.
Transaction History: Your PKR transaction history — including deposits and withdrawals — is retained in your account for your own reference and for our record-keeping obligations. This history is accessible to you at any time through the account portal and to our support team for dispute resolution purposes.
777ax uses cookies and similar tracking technologies on the website and within the mobile app to ensure the platform functions correctly, to remember your preferences and to understand how players interact with different features.
The main categories of cookies we use are described below:
| Cookie Type | Purpose | Status |
|---|---|---|
| Session Cookies | Keep you logged in during your session; essential for all platform functionality | |
| Security Cookies | Detect and prevent fraudulent login attempts and unauthorised account access | |
| Preference Cookies | Remember your language settings, display preferences and last visited game sections | |
| Analytics Cookies | Track page visits, session duration and feature usage to improve platform performance | |
| Responsible Gaming Cookies | Store session timer data and deposit limit status locally for instant display |
Essential cookies cannot be disabled as they are necessary for the platform to function. Functional and analytics cookies can be managed through your browser settings or by contacting support. Disabling non-essential cookies may affect some convenience features but will not prevent you from using the core platform.
777ax does not sell your personal data. We share data only where it is necessary to deliver the service, comply with an obligation or protect the security of the platform. The third parties we work with are:
No Marketing Sharing: Your personal data — including your email address and Pakistani mobile number — is never shared with third parties for their own marketing or advertising purposes. If you receive promotional communications about 777ax, they come directly from 777ax.
777ax retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable obligations. The general retention periods we apply are:
When retention periods expire, data is securely deleted or anonymised so that it can no longer be linked to your identity. You may request early deletion of certain data categories — see the Your Rights section below for details.
As a 777ax player, you have a number of rights in relation to the personal data we hold about you. These rights are described below along with guidance on how to exercise them:
You can request a copy of all personal data 777ax holds about your account. We will provide this within a reasonable timeframe upon verification of your identity.
If any personal data we hold is inaccurate or incomplete, you can request that we correct or update it. Some corrections can be made directly in your account settings.
You can request deletion of your personal data where there is no longer a legitimate reason for us to retain it. Note that some data may need to be kept for legal or financial record-keeping reasons.
You can object to your data being processed for direct marketing purposes at any time. You can also object to processing based on our legitimate interests in certain circumstances.
In certain circumstances you can ask us to restrict processing of your data — for example while a rectification request is being reviewed — rather than delete it outright.
Where technically feasible, you can request your personal data in a structured, commonly used format so that it can be transferred to another service provider if you choose.
To exercise any of these rights, contact the 777ax support team at [email protected]. We will respond within a reasonable period after verifying your identity. We do not charge a fee for reasonable data rights requests.
777ax applies multiple layers of security to protect your personal data and account from unauthorised access, loss or misuse. The key measures in place include:
While 777ax takes extensive precautions, no online platform can guarantee absolute security. You also play a role in keeping your account safe by using a strong, unique password, enabling two-factor authentication and never sharing your login credentials with anyone.
Security Incident: In the unlikely event of a data breach that poses a risk to your personal data, 777ax will notify affected players promptly and take immediate steps to contain the incident and mitigate any potential impact.
777ax is strictly an adults-only platform. You must be 18 years of age or older to register and use any service on the platform. We do not knowingly collect personal data from anyone under the age of 18.
During registration, we collect your date of birth and may request identity verification documents to confirm that you meet the age requirement. Accounts found to belong to individuals under 18 are immediately closed and all associated data handled in accordance with applicable obligations.
If you are a parent or guardian and you believe your child may have registered an account on 777ax, please contact us immediately at [email protected] so that we can investigate and take appropriate action without delay.
777ax may update this Privacy Policy from time to time to reflect changes in our data practices, platform features or applicable requirements. When we make changes, the "Last Updated" date at the top of this page will be revised.
For material changes — those that significantly affect how your personal data is collected or used — we will make reasonable efforts to notify you directly, for example via an in-platform notification or an email to your registered address.
We encourage you to review this Privacy Policy periodically. Your continued use of the 777ax platform following any update constitutes your acceptance of the revised policy. If you do not accept a material change, you should stop using the platform and contact support to close your account.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to raise a concern about how your personal information has been handled, please get in touch with the 777ax team:
Privacy & Data Enquiries: [email protected]
Please include your registered email address and a brief description of your request so we can locate your account and respond as efficiently as possible. We aim to acknowledge all privacy-related enquiries promptly and resolve them within a reasonable timeframe.
For Responsible Gaming tools including deposit limits and self-exclusion, visit our Responsible Gaming page. For general platform questions, visit the FAQ page.
Now that you know how we protect your data, create your free 777ax account and enjoy Cricket betting, PSL markets, 500+ Slots and Bingo — all with PKR via JazzCash or Easypaisa.